Essays on creativity, discernment, and building a life you don't need to escape. Written by hand, sent by wire.https://www.stevecassingham.com/https://www.stevecassingham.com/writing/i-finally-posted-on-youtube/https://www.stevecassingham.com/writing/i-finally-posted-on-youtube/In addition to putting my personal writings here, I finally decided to sit down and just chat to the internet. Awkward, yes, but valuable. I have so many thoughts running through my head lately and having the same conversation in multiple areas of my life. I figured that if some of the people from different areas of my life are having the same questions, I would imagine others do as well. One of more to come. I am not stopping writing, as it is inherently different than what I am doing on YouTubMon, 23 Feb 2026 04:12:27 GMThttps://www.stevecassingham.com/writing/free-the-moonbean/https://www.stevecassingham.com/writing/free-the-moonbean/If you were to give me a pencil, a piece of paper, a time limit of 30 minutes, and a random topic, I could try and draw you something magnificent. My pen will dance across the paper, the ideas flowing, and creativity will feel like it is taking over. By the end, I will probably look at at my paper and notice that it looks almost identical to how I used to draw pictures in the 2nd grade. It is so embarrassing. For quite a while, I would avoid any opportunity I had to draw because it was so bad. HSat, 14 Feb 2026 06:14:34 GMThttps://www.stevecassingham.com/writing/finding-what-you-are-born-to-do/https://www.stevecassingham.com/writing/finding-what-you-are-born-to-do/Some people call it our purpose, others call it ikigai, but whatever the label, finding what we are truly born to do is probably one of the hardest things an individual can achieve. I have often found that it is simply an ongoing process that deserves attention, cultivation, and patience. It often takes a significant change in life to encourage this type of introspection. We often hear the stories of a diagnosis, a loss of a dear friend, or a forced break from the routine as the catalyst for thiSun, 18 Jan 2026 17:58:37 GMThttps://www.stevecassingham.com/writing/ai-wisdom-and-the-age-of-discernment/https://www.stevecassingham.com/writing/ai-wisdom-and-the-age-of-discernment/We are moving into a chapter in human history that is met with extremely rapid change. The rate of increase in the power of technology is still keeping pace with that exponential growth that was predicted by Moore’s Law. However, what was not predicted was the rate of change on society. Over the past decade, technology has gone from a tool that can transform communication, commerce, and productivity, to the foundation that the entire world relies on. Our lives, for better or worse, are half phyTue, 09 Dec 2025 05:02:01 GMThttps://www.stevecassingham.com/writing/renewed-energy/https://www.stevecassingham.com/writing/renewed-energy/If you know me, you know that I am a massive fan of Formula One, ever since I could stand. I remember getting up as a kid at random times just to watch the races on the Speed Channel (old school). Sure, the cars are fast and there is an amazing amount of engineering that we see in our everyday lives years later. But what has always fascinated me the most was the team aspect; how each team was able to create something from scratch and perform at the highest level while coordinating a massive orgaWed, 05 Mar 2025 17:49:34 GMThttps://www.stevecassingham.com/writing/new-beginnings/https://www.stevecassingham.com/writing/new-beginnings/The beginning of something is always exciting. It is full of life, opportunity, hope, and an unstoppable momentum. But when it comes to an end, the emotions are always mixed because there is reflection, bittersweetness, and a constant wondering of the what-if it had a different outcome. When I had to make the decision to close GOAT, it was a horrible feeling. Years of absolute grinding coming to an end and I had the thought that maybe the light was just around the next corner. Had I put in enougFri, 10 Jan 2025 19:18:26 GMThttps://www.stevecassingham.com/writing/life-is-boring/https://www.stevecassingham.com/writing/life-is-boring/Rather, life is boring if you make it boring. There are these funny moments that happen throughout life where you feel equally as stagnant as you do anxious about the next step that is coming. This could be waiting for a deadline, a new adventure to begin, or even just the calm moment after a lot of things happening in life. I’m not quite sure how it happened but we seem to have this obsession (and I am SO guilty of this) to be busy for the sake of being busy. There is always a new way to do morWed, 23 Oct 2024 00:01:20 GMThttps://www.stevecassingham.com/writing/everybody-needs-an-andy/https://www.stevecassingham.com/writing/everybody-needs-an-andy/I was driving to the climbing gym, not focused on climbing, but stressing out about the decision that lie in front of me. It was a business problem, a problem that I had never faced before, and I problem that I was certain was unique to me. I was so stressed that I didn’t realize that the weather was beautiful and that I was lucky enough to go climbing in the middle of the day to take a break. I’m one of those people that loves to have music playing at all times, especially when driving. But thiThu, 03 Oct 2024 04:40:02 GMThttps://www.stevecassingham.com/writing/one-step-at-a-time/https://www.stevecassingham.com/writing/one-step-at-a-time/Tomorrow, next week, next month, next year, someday. Powerful words on the mindset but not helpful in the slightest for the present moment. I am guilty of thinking in these terms as I am sure many of us are. And that isn’t to say that it is a bad thing. Afterall, I do believe in having a mindset that does focus a bit on the future. I have always been a person who sets goals. Where I misstep, is when that becomes the focus, not the general destination. I’ve struggled a lot with this mental batSun, 15 Sep 2024 01:57:44 GMThttps://www.stevecassingham.com/writing/dont-wait-for-life-to-change/https://www.stevecassingham.com/writing/dont-wait-for-life-to-change/“I’m going to take time off when…” “I would love to do that one day…” “Everything will get better after…” Ring a bell? It does for me. 👆🏻Those phrases are phrases that I have used many times throughout my life and my career. And I would venture to guess you have used one of these at some point. And that is totally ok. I think part of what humans do naturally is to think ahead. At one point, it was finding shelter or hunting food. Now, it has just taken on a different meaning. Either way, stayThu, 15 Aug 2024 02:00:21 GMThttps://www.stevecassingham.com/writing/the-line-between-good-and-evil/https://www.stevecassingham.com/writing/the-line-between-good-and-evil/As a kid, I don’t think I loved any series quite as much as Star Wars (the OG ones of course). There was something about the battle between good and evil that captured me. I would watch them while thinking if something had gone a different way, how would the story have unfolded? The lasting impression that it had on me was that good always prevails, somehow. This mindset still is extremely deep rooted in who I am as a person. But that line between good and evil, that razor thin line, is much harWed, 31 Jul 2024 03:57:33 GMThttps://www.stevecassingham.com/writing/meditation-and-the-passage-of-time/https://www.stevecassingham.com/writing/meditation-and-the-passage-of-time/I stand at the kitchen window, the sunlight pouring in through the window. Kettle boiling for coffee, and I can hear birds beginning to chirp; the world is waking up. Sometimes, in moments like this, I find myself just standing there, lost in thought for no particular reason. There is something peacefully creative about this place. My grandfather used to do the same thing when I was a kid. When I would stay at my grandparents, I would wake up first thing in the morning, at sunrise, and come out Wed, 24 Jul 2024 05:30:41 GMThttps://www.stevecassingham.com/writing/dont-quit-on-a-bad-day/https://www.stevecassingham.com/writing/dont-quit-on-a-bad-day/I’ve had a lot of really bad days. Bank account negative, deals falling through, and absolutely crushed dreams. I know this isn’t a story that is unique in the slightest. It is something that we all face in one way, shape, or form. Whenever the bad things happen, it feels like my luck just won’t turn around. But this is simply all about perception. On one hand, those bad days are usually the best stories and the ones that I learn the most from. On the other hand, success and winning is a much beMon, 27 May 2024 23:00:26 GMThttps://www.stevecassingham.com/writing/you-are-not-a-failure/https://www.stevecassingham.com/writing/you-are-not-a-failure/We all want the “sure thing.” We all want to be able to see the direction life is going to go and then walk the path. Often, it is how it is depicted in almost every biography of a successful person. It usually begins with something about them always doing x and then they began doing x more and more, got a big break, and became a massive success. Honestly, that sounds pretty sweet. But it is not really the truth. There are all of these little speed-bumps, uncertainties, failures, and hardship alTue, 30 Apr 2024 03:14:05 GMThttps://www.stevecassingham.com/writing/nobody-makes-it-alone/https://www.stevecassingham.com/writing/nobody-makes-it-alone/Whenever we see somebody at the top of their field, or standing on top of a podium, we only see that one person. But what we don’t see are all the people that helped them along the way, all of the support, the sacrifices, and the little moments that all added up to that one moment of being on top. Regardless of becoming the best at something, we all didn’t make it where we are today if it wasn’t for some help and support along the way. For me, I have been so lucky to have some truly incredible pThu, 11 Apr 2024 05:04:06 GMThttps://www.stevecassingham.com/writing/the-spark-of-inspiration/https://www.stevecassingham.com/writing/the-spark-of-inspiration/It might be one of the best feelings in the world. It’s the feeling that I think we all chase in our creative minds. It could be the daydream, it could be the next song or film, or it could be the next big idea. That moment of inspiration is completely unmistakable. Although, it never lasts as long as we hope it can. That is mostly why they say when inspiration strikes, take action. And I deeply believe this to be true. However, is it possible to find inspiration more often? To encourage it, mayThu, 28 Mar 2024 06:14:01 GMThttps://www.stevecassingham.com/writing/take-time-every-single-day-to-play/https://www.stevecassingham.com/writing/take-time-every-single-day-to-play/It’s something that we almost forgot how to do completely. I remember a time when I could barely sleep the night before a day where I would get to play all day. Never knowing what the day had in store. The beauty of making up games with a friend because maybe we had a soccer ball, a small hockey goal, and skateboards. The feeling of hitting the pillow after a long day and feeling like it couldn’t have been any more fun. Where did that go? Why does it seem so difficult to do it again? And, most iMon, 25 Mar 2024 04:40:52 GMThttps://www.stevecassingham.com/writing/life-will-never-be-under-control/https://www.stevecassingham.com/writing/life-will-never-be-under-control/“Everything will be awesome when…” “If this happens, it will change everything…” “I just need to reach the tipping point…” I think all of these sentences we either think or say on a fairly regular basis. I’m guilty of it sometimes multiple times a day. I sometimes get caught in these loops of evaluating decisions in my life or business and try to navigate the best way forward. In some ways, I think that it is part of my entrepreneurial mindset of being a problem solver. However, I think the realFri, 15 Mar 2024 01:59:48 GMThttps://www.stevecassingham.com/writing/limitations/https://www.stevecassingham.com/writing/limitations/When most of us are confronted with a significant challenge, there is the choice to endure or not. But what about those little challenges throughout the day? Those simple choices like getting out of bed early to go workout versus sleeping in? Or the choice to read a book versus scroll on Instagram or watch another YouTube video. While they seem like smaller challenges, the behavior patterns and the choice remains consistent, we endure with our original intention or not. I’ve been struggling withSun, 10 Mar 2024 21:27:20 GMThttps://www.stevecassingham.com/writing/the-active-method-vs-the-passive-method/https://www.stevecassingham.com/writing/the-active-method-vs-the-passive-method/I wake up some mornings, absolutely hyped. I’m stoked to dive into projects, create truly groundbreaking work, and it even feels easy. Other days, I wake up and it feels completely unrealistic to accomplish anything productive, get to the gym, or even make a single step towards a goal. In no way, is what I feel unique. I think we all have this ebb and flow of life. While it can be a matter of accepting the process, I have found that there are some days where I find myself wondering why I can’t bThu, 07 Mar 2024 00:32:33 GMThttps://www.stevecassingham.com/writing/leave-a-legacy/https://www.stevecassingham.com/writing/leave-a-legacy/In cultural terms, leaving a legacy means achieving something so great that you are remembered for generations. But what does it actually mean to leave a legacy? I’ve been going deeper into studying eastern philosophy and the root idea of impermanence. It has some pretty amazing applications in everyday things but I found a deeper meaning as it applies to a lifetime. Life comes to an end eventually and whenever that day comes, what would we want to think to ourselves as we reflect? That, essentiMon, 04 Mar 2024 23:36:07 GMThttps://www.stevecassingham.com/writing/ride-the-wave-and-trust-your-gut/https://www.stevecassingham.com/writing/ride-the-wave-and-trust-your-gut/The gut usually knows more about what we want than our mind tells us. Learning to listen to it is the challenge.Thu, 29 Feb 2024 22:40:48 GMThttps://www.stevecassingham.com/writing/be-the-main-character-in-your-movie/https://www.stevecassingham.com/writing/be-the-main-character-in-your-movie/Since I've embodied this, it has made a massive impact on the way that I live every day.Sat, 03 Feb 2024 09:00:38 GMThttps://www.stevecassingham.com/writing/i-made-my-phone-a-dumb-phone-and-it-was-a-genius-decision/https://www.stevecassingham.com/writing/i-made-my-phone-a-dumb-phone-and-it-was-a-genius-decision/Three generations behind on my phone and can't wait to see how long I can make it last.Fri, 02 Feb 2024 07:20:51 GMThttps://www.stevecassingham.com/writing/change-is-difficult-doing-nothing-is-worse/https://www.stevecassingham.com/writing/change-is-difficult-doing-nothing-is-worse/We all have the ability to change, it is just if we choose to or not is what really matters.Thu, 01 Feb 2024 08:25:39 GMThttps://www.stevecassingham.com/writing/patience-heart-and-the-tortoise-mindset/https://www.stevecassingham.com/writing/patience-heart-and-the-tortoise-mindset/They say one of these is a virtue but I'm still working on it. Fri, 26 Jan 2024 01:07:27 GMThttps://www.stevecassingham.com/writing/my-pursuit-of-calm-and-the-meaning-of-life/https://www.stevecassingham.com/writing/my-pursuit-of-calm-and-the-meaning-of-life/It has become a life pursuit and one that has been the most rewarding.Mon, 01 Jan 2024 23:59:48 GMThttps://www.stevecassingham.com/writing/why-doing-nothing-is-the-most-productive-thing-to-do/https://www.stevecassingham.com/writing/why-doing-nothing-is-the-most-productive-thing-to-do/I now love doing nothing, because I know that it will lead to something great.Thu, 28 Dec 2023 17:29:00 GMThttps://www.stevecassingham.com/writing/the-beauty-of-the-squeeze/https://www.stevecassingham.com/writing/the-beauty-of-the-squeeze/It's the squeeze that we always try to avoid, but it always will find us eventually.Mon, 11 Dec 2023 18:11:56 GMThttps://www.stevecassingham.com/writing/how-nostalgia-fuels-creativity/https://www.stevecassingham.com/writing/how-nostalgia-fuels-creativity/Sometimes it just takes a walk down memory lane, other times, just some solid tunes.Sun, 10 Dec 2023 18:32:05 GMThttps://www.stevecassingham.com/writing/what-it-feels-like-to-achieve-the-goal/https://www.stevecassingham.com/writing/what-it-feels-like-to-achieve-the-goal/A bit different than expected, if I'm honest about it.Sun, 10 Dec 2023 01:57:47 GMThttps://www.stevecassingham.com/writing/how-to-deal-with-large-amounts-of-stress/https://www.stevecassingham.com/writing/how-to-deal-with-large-amounts-of-stress/We all feel it, we can't escape it, it is how we deal with it that matters most.Wed, 29 Nov 2023 17:26:13 GMThttps://www.stevecassingham.com/writing/how-journaling-has-changed-my-perspective-on-life/https://www.stevecassingham.com/writing/how-journaling-has-changed-my-perspective-on-life/A daily habit that I wish would have clicked much sooner in my life. Now, I can't live without it.Mon, 27 Nov 2023 18:19:44 GMThttps://www.stevecassingham.com/writing/the-moment-to-take-the-leap/https://www.stevecassingham.com/writing/the-moment-to-take-the-leap/It's terrifying, but it is also something that you won't regret, no matter the outcome.Sun, 26 Nov 2023 03:07:58 GMThttps://www.stevecassingham.com/writing/finding-my-creative-rhythm-and-how-you-can-too/https://www.stevecassingham.com/writing/finding-my-creative-rhythm-and-how-you-can-too/It's different for everybody, but awesome when you find it.Sat, 25 Nov 2023 05:19:10 GMThttps://www.stevecassingham.com/writing/to-raise-capital-or-not-raise-capital-as-a-founder/https://www.stevecassingham.com/writing/to-raise-capital-or-not-raise-capital-as-a-founder/It's a difficult decision to make, and the short answer is that, it really depends.Wed, 22 Nov 2023 05:46:05 GMThttps://www.stevecassingham.com/writing/the-6-ps-of-creativity-or-really-anything/https://www.stevecassingham.com/writing/the-6-ps-of-creativity-or-really-anything/This isn't a recipe for success, just a framework that might help create clarity amidst a lot of noise.Tue, 21 Nov 2023 10:22:49 GMThttps://www.stevecassingham.com/writing/what-sport-has-taught-me-about-entrepreneurship/https://www.stevecassingham.com/writing/what-sport-has-taught-me-about-entrepreneurship/Sports have been a big part of my life, but I didn't know it would translate into the work I do today.Mon, 20 Nov 2023 08:33:06 GMThttps://www.stevecassingham.com/writing/a-conversation-with-a-homeless-man-changed-my-life/https://www.stevecassingham.com/writing/a-conversation-with-a-homeless-man-changed-my-life/A genuine connection with a human being that had their own story to tell.Sun, 19 Nov 2023 05:58:41 GMThttps://www.stevecassingham.com/writing/my-mental-health-as-a-founder/https://www.stevecassingham.com/writing/my-mental-health-as-a-founder/The most honest I think I have ever been about what being a founder is like.Sat, 18 Nov 2023 01:28:45 GMThttps://www.stevecassingham.com/writing/my-relationship-with-technology-while-being-in-love-with-nature/https://www.stevecassingham.com/writing/my-relationship-with-technology-while-being-in-love-with-nature/I find being disconnected from technology is the most powerful way to be connected with the world.Fri, 17 Nov 2023 07:02:13 GMThttps://www.stevecassingham.com/writing/what-is-not-creativity/https://www.stevecassingham.com/writing/what-is-not-creativity/Creativity is not just a process, but way of being.Tue, 01 Aug 2023 16:01:57 GMThttps://www.stevecassingham.com/writing/what-is-creativity/https://www.stevecassingham.com/writing/what-is-creativity/Creativity is not just art, writing, or music. It is much deeper than we often realize.Mon, 31 Jul 2023 17:30:12 GMThttps://www.stevecassingham.com/writing/from-mental-breakdown-to-finding-passion/https://www.stevecassingham.com/writing/from-mental-breakdown-to-finding-passion/It isn't always the best way to do it, but you definitely won't forget it.Fri, 26 Oct 2018 22:38:37 GMT